Thank you for your continued support.
Alife's, Inc. (Head office: Shinjuku-ku, Tokyo; President & CEO: Saori Ito) is pleased to announce the launch of "Tradit", the first brand of our apparel business. Under a name that stands for "Traditional × Modern", Tradit will offer sneakers, leather shoes, hats and accessories made with traditional Japanese kimono fabrics.
Brand overview
- Brand name: Tradit
- Concept: Carrying the beauty of Japan into modern dress, out to the world
- Trademark application: No. 2026-88545 (under examination)
- Planned products: kimono-fabric sneakers, kimono-fabric leather shoes, caps and hats, Japanese-pattern accessories and more
- Expected launch: 2027 (details to be announced)
Background — why an AI-native company is launching an apparel brand
Alife's is an "AI-native maker" whose core businesses are AI development and application development. Yet under our mission "Creating smiles by making things", we believe that precisely because AI now makes efficiency easy, making with a human touch — things made to be felt and remembered — matters more than ever.
Tradit is the new brand we launched as a symbol of that belief. By bringing kimono fabrics and artisan skills handed down across Japan — Nishijin-ori, Kyo-yuzen, indigo dyeing and more — into everyday items, we aim to build a bridge between traditional culture and younger generations in Japan and abroad.
What's next
We are currently working with kimono-producing regions and artisans across Japan while producing prototypes of our first product, the sneakers. Launch timing, how to purchase and the opening of our online store will be announced on our official website and in this news section as soon as they are decided.
For business partnerships, offers of fabrics and materials, collaboration with kimono artisans, media inquiries and anything else related to the Tradit brand, please feel free to reach us through the contact form.
We look forward to your continued support.